Launch
Introducing BoastIndex
I built BoastIndex after too many manual Search Console checks and spreadsheet comparisons. It now keeps the index-status history, flags changes, and turns each inspection into a record I can use.
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Search, indexing, and the business behind the data
Founder-led analysis of the policies, products, and incentives shaping how businesses get found in Google.
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News
Google shares timelines for crawling, indexing, and recovery
Timings reported from Gary Illyes’ Barcelona session, with the caveats site owners need before judging a fix.
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Google Search
Google Finally Built the Search API It Should Have Built 25 Years Ago
Google freely consumes the web, increasingly answers questions without sending visitors back, and has spent decades making its own search data harder to retrieve. A proper API is the obvious solution. Naturally, the new one is partner-only.
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